(Pay per click) is a digital advertising model where advertisers pay a fee each time their ad is clicked, driving traffic to their website.
Services
Search Engine Advertising
(Ads appear on Google's search results when users search for specific keywords ) ( Microsoft’s PPC platform for Bing and Yahoo search engines.)
Social Media Advertising
(Targeted ads based on user demographics, interests, and behavior) (Promoted tweets and trends for brand awareness.)
(E-commerce PPC)
(Product listings on Google Search and Shopping tab.) ( Sponsored product ads within Amazon’s marketplace.)
Local PPC Advertising
Google services Ads for services based businesses (plumbers, lawyers, etc.) Location Targeted Ads Geofenced PPC ads to attract nearby customers.
Remarketing & Retargeting Ads
Showing ads to users who previously visited a website but didn’t convert.
Programmatic Advertising
Automated ad buying using AI to target audiences across multiple platforms.